SEO London

May 15th, 2008

SEO Does Have A Future

Now Shoemoney is a friend of mine, but regarding his post SEO Has No Future today, I am forced to disagree with him. Not only does SEO have a future but judging by the number of SEO clients I am turning away, and the number of job offers I am receiving on weekly basis to take on in house positions, all during a shrinking economy and a recession, the future is looking pretty bright for SEO …

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May 15th, 2008

Google Boozes Up, Sort Of

Google has had a longstanding policy against advertising liquor, along with guns and gambling. Frank Watson at SearchEngineWatch found it surprising, then, when a search for [vodka] brought back Google Shopping results.

The search brought back results from various vendors, along with prices. "Now that does seem like they are contradicting their own rules," writes Watson.

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May 15th, 2008

When To Adobt The SEO Of Tomorrow?

Within the mass confusion that can erupt when there is a blog controversy, occasionally a thoughtful post will emerge.Last week ShoeMoney wrote about the Death of SEO and here on this blog Greg Howlett supported that theory, while I spoke up to disagree with those opinions.Others have also been discussing the topic and Joost de Valk, has chimed in as well, after

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May 15th, 2008

Buyout The Best Sites, Beat Google

Mark Cuban suggested Yahoo or Microsoft could payoff the top five sites for each of the top 25,000 queries on Google, have those sites leave the Google index for good, and bring Google’s normal traffic for those sites into the rival fold.

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May 15th, 2008

Capital Idea: Google Looking At Letters

Google could be making distinctions in keywords based on whether or not the first letter is capitalized.

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April 24th, 2008

Branded Pages And SEO

If you wanted to be logical, you might not stick a company or product name on any page more than once; after people learn what the subject is, there’s little reason to repeat the fact.  But if you want to be successful in terms of brand SEO, an entirely different approach is necessary.

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April 24th, 2008

Google AdWords Case Is Sadly Funny

Here’s the understatement of the week: "This wasn’t the best-argued case of the day." New York Law School professor James Grimmelmann was referring to the resurrection of computer repair company Rescuecomm’s lawsuit against Google, which was dismissed in 2006, but is now up for review by a federal appeals court.

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April 24th, 2008

Small Business Marketing Unleashed: Keyword Balance

"Optimize, optimize, optimize," some SEO experts will say, and that’s fine as far as it goes.  But the question of what to optimize for - and how far to take the process - was addressed in a session called "Keywords and Content."

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April 24th, 2008

SEO Step Ten Of Ten: Keeping It Up

Sustaining Search Rankings and Increasing Site Conversions

Over the past three months, the WebmasterRadio.FM show Webcology and WebProNews have run a joint series of radio shows with corresponding articles on the ten basic steps or stages shared by most effective SEO campaigns. Today, we cover the last section (but certainly not final points) in a round-up article aptly named, “Keeping It Up”.

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April 24th, 2008

Man on his Way to Trademark “SEO”

Sarah Bird, Esquire, of SEOmoz, Inc., happened upon the applicant’s request as she was working on some trademarks for SEOmoz. Not only is the applicant actually trying to obtain a trademark for the mark “SEO,” but he is also already on the way to the publication process.

 

 

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